Who We Are
Since 2005, Sharaf DG has been on a journey to become more than just a tech retailer—we’ve grown into a trusted partner for families and individuals across the region. From opening our first store to serving you here in KSA, our focus has always been the same: putting our customers at the heart of everything we do.
Today, we proudly operate 33 branches across 5 countries, including the GCC and Egypt, continuing to bring value, innovation, and exceptional service to our customers wherever we go. As part of Saudi Vision 2030, we are committed to supporting the Kingdom’s goals of digital transformation and enhancing quality of life through innovation and excellence.
Why Choose Sharaf DG?
Trust You Can Count OnWe carefully select products to meet high standards, ensuring quality you can rely on, backed by dedicated customer service.
Innovation That Fits Your Life
We bring the latest tech to simplify and enhance your everyday life, from smart solutions to entertainment upgrades.
A Family-Focused Approach
We create a welcoming, family-friendly experience across all touchpoints in KSA, prioritizing comfort, convenience, and a sense of belonging.
Exclusive Offers & Services
Enjoy extended warranties, flexible payment options, and exclusive offers to make every visit rewarding and worthwhile.
Explore Our Services
Extended Warranty and Protection Plans
Flexible Payment Plans
Customer Care Services
Tech Support and Installation Services
Delivery and Pickup Options
Exclusive Deals and Special Offers
Our Values
Integrity, innovation, and customer-centricity. We are committed to building trust through transparency and excellence, relentlessly pursuing innovation to deliver exceptional service to our customers.
Our Mission
To be the premier electronics retailer in the region, providing an unmatched selection of high-quality products and exceptional service, all while delivering outstanding value. We continuously strive to enhance our customers’ shopping experience.
Our Vision
To contribute to Saudi Arabia’s Vision 2030 by promoting innovation, advancing digital transformation, and supporting the Kingdom’s economic and social development for a prosperous future.
Awards & Recognition
Our commitment to excellence and innovation has earned us recognition across the industry.
Here are a few of the awards that reflect our dedication to quality and customer satisfaction.
- Superbrand
2017, 2016, 2015, 2014, 2013, 2012, 2011 - Retail ME
2011 – Most Admired Retailer of the Year: Consumer Electronics - LG Retailer Awards
2011 – Best Support and Best In-Store Display Across Select Categories - Reseller Awards
2011 – Best Retailer of the Year by Vendors & Resellers’ Choice of Channel Awards - MAF Awards
2011 – Anchor Store of the Year - MAF Awards
2011 – Retailer of the Year - Dubai Shopping Festival
2010 – Innovation Award - Middle East Retail Academy Awards
2009 – Best Retailer for Marketing/Promotion - Middle East Retail Academy Awards
2009 – Store Concept of the Year - Channel Middle East Award
2009 – Retail Company of the Year - VAR Magazine Award
2009 – Vendor’s Choice Preferred Retailer of the Year - ACER Awards
2009 – Power Retailer of the Year