LG 77inch B6 4K UHD OLED Smart Television (2026 Model) - OLED77B66LA

Experience immersive entertainment with LG OLED AI B6, featuring Perfect Black, Perfect Color, AI-powered processing, and smart webOS features. Enjoy detailed visuals, personalized content, enhanced sound, and smooth gaming performance.

Perfect Black & Perfect Color
Perfect Black and Perfect Color in any light, always

LG OLED TV features UL-verified Perfect Black and Perfect Color, delivering deeper contrast, enhanced brightness, and vivid, accurate color. See every star clearly, even in a bright room.

Alpha 8 AI Processor 4K Gen3
Advanced AI engine with X5.0 faster NPU performance

Our next-generation processor enhances the capabilities of your TV, enabling AI to provide a viewing experience tailored to your preferences with sharper 4K detail, richer sound, and vivid color.

AI HDR Remastering
Upgrade every frame to HDR quality

AI automatically optimizes color, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.

Advanced Multi AI search with Google Gemini and Microsoft Copilot

Simply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.

Get personalized content recommendations and information

AI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.

LG AI TV recognizes your voice and leads you to My Page tailored just for you!

Taken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favorite sports scores.

LG Shield
Security you can trust

LG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.

AI Magic Remote
Easily navigate and point like an air mouse to enjoy AI Hub

Control your TV easily with AI Magic Remote. With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands.

Ultra-smooth and tear-free gameplay
Experience 4K 144Hz with G-SYNC and AMD FreeSync compatibility

At 144Hz, action remains clearer and more fluid across every game. G-SYNC Compatible and AMD FreeSync Premium keep motion steady and tear-free, while VRR and low input lag help every move feel responsive, delivering a reliable edge in play.

0.1ms response time certified, OLED responds instantly with no ghosting

With its 0.1ms pixel response time and ALLM for ultra-low latency, every command is rendered with immediate precision. This heightened responsiveness keeps fast gameplay clear and controlled, offering a distinct competitive edge.

Immersive gameplay with HGiG and ClearMR 9000

HGiG keeps HDR tone mapping true to the creator’s intent, while ClearMR 9000 reduces motion blur for smooth, high-level clarity in fast, in-game action. The result is immersive gameplay with visuals that remain consistently accurate and clear throughout every moment.

Bluetooth Ultra Low Latency
World's first TV to support Bluetooth Ultra Low Latency Controllers

Experience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 3.0ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.

LG Gaming Portal
Your one-stop hub for gaming—no console required

Explore thousands of games from NVIDIA GeForce Now, native webOS apps, and more. Easily find games for remote or gamepad and even compete with other players via Challenge Mode.